Mīrārī
Back to Beats is an initiative that takes place every Monday evening, creating a relaxed, hip-hop-focused atmosphere that fosters community through music. With a DJ spinning classic tracks from legends like A Tribe Called Quest and Mos Def, the vibe is all about casual intimacy. As part of the project, I was responsible for crafting an eye-catching illustration and an illustrated logo for the event. The design was tailored for easy modification on Canva to accommodate weekly updates. Capturing the essence of classic old-school hip-hop was essential.
UVSV/NVVSU Anniversary Magazine
As the designer for the UVSV/NVVSU Alumni Board, I directed the creation of a limited edition magazine celebrating the 125-year anniversary of the organization. This edition, centered on the evolution of fashion from 1899 to the present, involved my oversight from initial brainstorming through to the design of layouts and photo curation. I also handled the production details, ensuring the magazine was presented in striking blue envelopes that featured the traditional red and blue colors of the association. My role extended to designing informational displays for an exhibition that accompanied the magazine’s release, showcasing my ability to deliver a comprehensive project that beautifully marries historical richness with contemporary design.
Youth Club Journal
I am incredibly proud to have collaborated on the Youth Club Journal alongside Yara Casteleijn and Anne Aveskamp. It’s inspiring to witness how the Youth Club is empowering young people to confront personal challenges such as stress, loneliness, and performance pressure. I’ve had the privilege of overseeing the design of the journal from A to Z—creating the brand book, layout, illustrations, and all aspects of DTP for the journal. Contributing to a project that truly makes a difference is so rewarding, and the collaboration has been a joy.
Bistrot Au préau
At Au préau, a delightful bistro located in Rueil-Malmaison close to Paris, I am engaged in capturing the vibrant ambiance and culinary excellence through photography and community management. This collaboration highlights the charm of local dining while enhancing their digital presence. For a glimpse of their delightful offerings, visit their Instagram.
Website expertise
Highlighting my website expertise, I managed the entire design and development of MAJA MERCADO in WordPress, ensuring a seamless user experience and visual appeal. For PossibilIT, I focused on design, UX/UI, and content creation, alongside a portion of SEO optimization. The site was set up in HubSpot, with copywriting handled by a separate company.
MAJA MERCADO
As the co-founder of MAJA MERCADO, I’ve had the privilege of shaping its visual identity. From creating the primary logo to adapting it with each edition to capture the essence of the location. I’ve designed the website and curated our Instagram, ensuring consistency in art direction across all platforms.
Via Pura
Thrilled to have translated and designed the ‘Sentiers de l’Arbre de Vie’ book for the French market, I’m now managing its promotion and sales in France. Through this card deck, Esther van Blijdesteijn’s holistic vision offers 66 Kabbalah-inspired paths for personal and spiritual growth. I’m handling social media to spread the word so more people can benefit from its wisdom. Check it out on our website or Instagram!
BrainBrothers
Crafted a lively, color-infused design for BrainBrothers’ summer package, mirroring the vibrant spirit of the season. My choice of a vivid palette pays homage to the summer vibe, celebrating the hard work of all the temp workers and freelancers.
Training Day
Teaming up with Training Day for their social media overhaul, I’ve led their rebranding and am now managing Instagram and TikTok. To boost community engagement, I organized “Round at the Parc,” a free event that brought together fitness enthusiasts for an epic outdoor session. This is just the start of our exciting journey to help clients crush their personal goals!
With a turnout of 2,067 visitors on Saturday and a spectacular 2,465 on Sunday, we were blown away. The castle buzzed with life – artisanal crafts and shopping from the most creative entrepreneurs, hands-on workshops, gourmet food and fine wines, all set to the soundtrack of live music. And as a final touch, the sun graced us on our closing day!
A heartfelt thanks to Your Little Black Book , Bende van Bart , Het Parool , and all the influencers who shined a light on our event. Your support helped create a perfect blend of heritage and creativity.
Captured by the best Puck Veen
Muiderslot Wintermarkt
The Winter Market at Muiderslot, part of the Winter Castle event! Maxime and I have poured our hearts into organizing, curating exhibitors, and promoting this unique gathering. Our collaboration with the Muiderslot team has transformed the historic castle into a vibrant hub of artisanal craftsmanship and community spirit during the winter season. A special fusion of heritage and creativity!
Visuals by the talented Atelier Partagé
U.S.C./U.V.S.V.
Introducing the visual identity crafted for USC & UVSV’s Ski trip, where the theme ‘PARALLEL’ takes center stage. It’s been a thrilling experience to shape the logo and curate the merchandise, ensuring that every detail echoes the spirit of this theme.
4NG Group
Celebrating 4NG’s rise to Platinum Global Partner with a bespoke card and wine box design. Every detail crafted, from concept to print-ready deliverables, ensuring our clients feel the exclusivity. Here’s to impactful designs and memorable partnerships!
Poseidon Food
With Poseidon Food, I’ve revitalized their Instagram and LinkedIn presence to emphasize their premium seafood imports and exports for the wholesale market. I’ve helped develop a luxurious brand identity through product photography and high-end brochures that stand out at trade shows and events. By curating visually striking content and telling compelling brand stories, I’ve positioned Poseidon as a leader in luxury seafood. Now managing their social media, we keep our network informed and engaged.